takehiko

multimedia arts & craft

what i do

from graphic to visual, from photography to video, from animation to web, from stage design to artistic direction.
with my collaborators we work on a wide spectrum on everything related to multimedia art, communication and entertainment.

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who i'm

under the name of takehiko hides daniele penna, graduated in technological communication, eternal out of architecture course, master in creative animation at the ied of turin.
native Asti, grown in the Cuneo area, Como by adoption.

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what i like

colors, pixels, simple shapes, fruit flowers and triangles.
a nipple or an eye, grandma's lasagna or Japanese ramen soup
a goldfish or a flying elephant, a perfect longisland or a lemon iced tea.
stripes, dots, geometric patterns and grunge textures.

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what i dislike

who wants my job without paying, sad things, horror and broccoli.
trash tv talkshow, sadness, the gray sky and the sand in the swimsuit.

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my job

former professor of audiovisual artistic laboratory at the artistic high school of Asti.
teacher of numerous visual, mapping, photography courses, both online and workshops at numerous associations around Italy.
for years I have worked for numerous clubs in northern Italy as a vj, graphic designer and photographer.
recently I moved on consulting to other places or colleagues and working as a graphic designer at some communication agencies and graphic industries of brianza.
Italian translator of resolume, member of the flxer and lpm team, administrator of vjingit.com, the Italian forum of the vjs and of the facebook group of vj union global.
member of the antica proietteria, the corporation of projectors and its subsidiary ledderia 3000 which deals with shows with digital LEDs.

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why there is not a portfolio here:

to make a good portfolio it takes a lot of time, hours for a photo, days for a video, weeks for an animation, etc, also it takes time to collect the material produced over time, clean it, repackage it, reinterpret it. in addition, some works done for customers in the past are for internal use and therefore cannot be published, other works have been done in collaboration with agencies, colleagues or I have dealt with individual parts in a more complex team project. I believe that only students who have just left school or who have a lot of time to waste or earn so much to afford to underpay a collaborator, can afford to work a long time on a portfolio, I work 5/7 days a week for 10 years, in time that remains I prefer to be with my girlfriend, have a beer, watch TV, sleep, chat with a friend, study new technology, understand how to do something better.to make a good portfolio it takes a lot of time, hours for a photo, days for a video, weeks for an animation, etc, also it takes time to collect the material produced over time, clean it, repackage it, reinterpret it. in addition, some works done for customers in the past are for internal use and therefore cannot be published, other works have been done in collaboration with agencies, colleagues or I have dealt with individual parts in a more complex team project. I believe that only students who have just left school or who have a lot of time to waste or earn so much to afford to underpay a collaborator, can afford to work a long time on a portfolio, I work 5/7 days a week for 10 years, in time that remains I prefer to be with my girlfriend, have a beer, watch TV, sleep, chat with a friend, study new technology, understand how to do something better.

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what i can do for you

takehiko works alone and with the collaboration of various professionals in the sector, who help him in the processing of complex projects.
2D and 3D graphics, from brand image to coordinated graphics, from the design of a new logo to the construction of a brand book to unify the style of your company.
from the flyer for an event to the multinational's product catalog, from paper converting to web design.
photography and video, from the subject to the direction, titling, shooting and editing, fx and post for music and corporate videos.
visual, vjset, video installations, architectural mapping, stage design, consultancy and artistic coordination.
from projection to ledwall, from washes to ledstripes.

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what you can do for me

tell me.

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secrets

some things in the world of communication cannot be said, for example a Japanese multinational has communication from a kyoto company, the italian branch of the multinational for logistical convenience redirects everything to an italian communication company, which turns it to a company of accounting, which turns it to a graphics agency, which turns it to a graphics industry, which makes me draw a sticker in 20 minutes, which is printed by another graphic company because here we do not do that type of production, which will be then stuck on a machine sold in south africa.
obviously I can't say that the graphics were made by me, as officially everything for the public comes from the Japanese agency. and it is more or less the same for 99% of the jobs I do every day.

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customers, past present future

among the multitude of customers, of course, there were small and large brands, works of a few minutes and works of months, years. from the Korean electronics multinational to the bakery under the house; from the music festival in a stadium, to the aperitif at the bar; from the bank to the notary; from the furniture factory on the other side of the world, to the multinational food company around the corner.

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call me

you can send an email to:
info @ takehiko . it
or look for me in the following socials